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  <title>Easy Design Agency</title>
  <link href="https://easydesignagency.com/"/>
  <link rel="self" href="https://easydesignagency.com/feed.xml"/>
  <id>https://easydesignagency.com/</id>
  <updated>2026-11-05T12:00:00Z</updated>
  <entry>
    <title>Call button or contact form?</title>
    <link href="https://easydesignagency.com/answers/call-button-or-contact-form/"/>
    <id>https://easydesignagency.com/answers/call-button-or-contact-form/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>For urgent trades the call button wins, the text button is second and the form is for the planned job. Where each goes on a phone and how short the form is.</summary>
  </entry>
  <entry>
    <title>Do pop-ups cost contractors calls?</title>
    <link href="https://easydesignagency.com/answers/do-pop-ups-cost-contractors-calls/"/>
    <id>https://easydesignagency.com/answers/do-pop-ups-cost-contractors-calls/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>On a phone a pop-up covers most of the first screen and lands on the call button; the homeowner backs out. What the audit measures and what to use instead.</summary>
  </entry>
  <entry>
    <title>Do town pages work for contractors?</title>
    <link href="https://easydesignagency.com/answers/do-town-pages-work-for-contractors/"/>
    <id>https://easydesignagency.com/answers/do-town-pages-work-for-contractors/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>Yes, one at a time, when each page has something true about that town: a real job, a real review, the drive time. Twenty copies with the name swapped do not.</summary>
  </entry>
  <entry>
    <title>Does blocking AI crawlers hurt a local business?</title>
    <link href="https://easydesignagency.com/answers/does-blocking-ai-crawlers-hurt-local-business/"/>
    <id>https://easydesignagency.com/answers/does-blocking-ai-crawlers-hurt-local-business/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>Yes, for a contractor: a robots.txt or hosting rule that blocks GPTBot, ClaudeBot or PerplexityBot stops those assistants reading your pages. How to undo it.</summary>
  </entry>
  <entry>
    <title>Google's AI Overviews for contractors</title>
    <link href="https://easydesignagency.com/answers/google-ai-overviews-for-contractors/"/>
    <id>https://easydesignagency.com/answers/google-ai-overviews-for-contractors/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>When Google answers a local search with its own summary, the companies it names come from the map and web results you already compete for. What changes.</summary>
  </entry>
  <entry>
    <title>How fast should a contractor website load?</title>
    <link href="https://easydesignagency.com/answers/how-fast-should-a-contractor-website-load/"/>
    <id>https://easydesignagency.com/answers/how-fast-should-a-contractor-website-load/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>Under 2.5 seconds to the first real content on a phone, by Google's own line; over 4 seconds is poor. How to check yours in a minute and what the gap costs.</summary>
  </entry>
  <entry>
    <title>How many Google reviews does a contractor need?</title>
    <link href="https://easydesignagency.com/answers/how-many-google-reviews-does-a-contractor-need/"/>
    <id>https://easydesignagency.com/answers/how-many-google-reviews-does-a-contractor-need/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>Enough to match the other names in the map pack for your trade and town, and recent. Why recency and replies beat the count, and how to ask.</summary>
  </entry>
  <entry>
    <title>How to test your website speed in 60 seconds</title>
    <link href="https://easydesignagency.com/answers/how-to-test-your-website-speed/"/>
    <id>https://easydesignagency.com/answers/how-to-test-your-website-speed/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>The one honest free test: Google's PageSpeed Insights on the Mobile tab. What to paste, which two numbers to read, and the mistakes that flatter the result.</summary>
  </entry>
  <entry>
    <title>Is WordPress slow for contractor websites?</title>
    <link href="https://easydesignagency.com/answers/is-wordpress-slow-for-contractor-websites/"/>
    <id>https://easydesignagency.com/answers/is-wordpress-slow-for-contractor-websites/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>WordPress itself is not slow; the theme, the page builder and the plugin pile are. What makes a WordPress contractor site take six seconds on a phone.</summary>
  </entry>
  <entry>
    <title>Should a contractor website show prices?</title>
    <link href="https://easydesignagency.com/answers/should-a-contractor-website-show-prices/"/>
    <id>https://easydesignagency.com/answers/should-a-contractor-website-show-prices/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>For service trades, yes: the visit fee, starting prices and ranges win the call and screen out the wrong callers. When a range is right and when to hold back.</summary>
  </entry>
  <entry>
    <title>How many jobs pay for the website?</title>
    <link href="https://easydesignagency.com/answers/website-cost-vs-one-missed-job/"/>
    <id>https://easydesignagency.com/answers/website-cost-vs-one-missed-job/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>At typical ticket sizes one extra job a month covers a $700 to $1,300 site in most trades; in roofing and HVAC one a quarter does. The arithmetic per trade.</summary>
  </entry>
  <entry>
    <title>What does $700 a month include?</title>
    <link href="https://easydesignagency.com/answers/what-does-700-a-month-website-include/"/>
    <id>https://easydesignagency.com/answers/what-does-700-a-month-website-include/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>Every item in the Standard Engine fee, line by line: the rebuild, hosting with a second copy, SSL, backups, updates and fixes, the speed promise.</summary>
  </entry>
  <entry>
    <title>What is llms.txt?</title>
    <link href="https://easydesignagency.com/answers/what-is-llms-txt/"/>
    <id>https://easydesignagency.com/answers/what-is-llms-txt/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>A plain-text file at yourdomain.com/llms.txt that tells AI assistants what the business is and which pages to read. Ten minutes to add; not a ranking signal.</summary>
  </entry>
  <entry>
    <title>Who owns the website code?</title>
    <link href="https://easydesignagency.com/answers/who-owns-the-website-code/"/>
    <id>https://easydesignagency.com/answers/who-owns-the-website-code/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>Whoever the contract says, and most are silent. The four things to own in writing (domain, code, content, accounts) and what our terms say.</summary>
  </entry>
  <entry>
    <title>How we measure contractor websites</title>
    <link href="https://easydesignagency.com/data/method/"/>
    <id>https://easydesignagency.com/data/method/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>The device, the speed test, the first-screen tap test, the certificate check, the competitor set, the AI crawler check, and what is left out of every number.</summary>
  </entry>
  <entry>
    <title>What a contractor website costs</title>
    <link href="https://easydesignagency.com/guides/contractor-website-cost/"/>
    <id>https://easydesignagency.com/guides/contractor-website-cost/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>The four ways contractor websites are sold, the real three-year cost of each, what is missing from the cheap one, and the questions that expose a bad quote.</summary>
  </entry>
  <entry>
    <title>Google Business Profile for contractors</title>
    <link href="https://easydesignagency.com/guides/google-business-profile-for-contractors/"/>
    <id>https://easydesignagency.com/guides/google-business-profile-for-contractors/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>What on a contractor's Google Business Profile moves it up the map (category, service area, reviews, photos, consistency) and what wastes an evening.</summary>
  </entry>
  <entry>
    <title>How AI answers pick contractors</title>
    <link href="https://easydesignagency.com/guides/how-ai-answers-pick-contractors/"/>
    <id>https://easydesignagency.com/guides/how-ai-answers-pick-contractors/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>Ask ChatGPT, Google's AI or Perplexity for a roofer and you get three names. Where that list comes from, what gets a page quoted, which crawlers to allow.</summary>
  </entry>
  <entry>
    <title>The first phone screen</title>
    <link href="https://easydesignagency.com/guides/the-first-phone-screen/"/>
    <id>https://easydesignagency.com/guides/the-first-phone-screen/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>What has to be on the first screen of a contractor website on a phone, what we usually find there instead, and how a pop-up or buried number loses the call.</summary>
  </entry>
  <entry>
    <title>Why your website is slow on phones</title>
    <link href="https://easydesignagency.com/guides/why-your-website-is-slow-on-phones/"/>
    <id>https://easydesignagency.com/guides/why-your-website-is-slow-on-phones/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>Your site looks fine on the office computer and takes six seconds on a phone. Why, how to check it in 60 seconds, and what a slow load costs in jobs.</summary>
  </entry>
  <entry>
    <title>HVAC websites</title>
    <link href="https://easydesignagency.com/hvac-websites/"/>
    <id>https://easydesignagency.com/hvac-websites/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>What an HVAC website has to do on a phone when the house is 52 degrees: the call button, published repair prices, seasonal pages, the maintenance plan.</summary>
  </entry>
  <entry>
    <title>Plumbing websites</title>
    <link href="https://easydesignagency.com/plumbing-websites/"/>
    <id>https://easydesignagency.com/plumbing-websites/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>What a plumber's website has to do on a phone when there is water on the floor: call and text in one tap, an arrival time, flat-rate prices.</summary>
  </entry>
  <entry>
    <title>Roofing websites</title>
    <link href="https://easydesignagency.com/roofing-websites/"/>
    <id>https://easydesignagency.com/roofing-websites/</id>
    <published>2026-11-05T12:00:00Z</published>
    <updated>2026-11-05T12:00:00Z</updated>
    <summary>What a roofing website has to do on a phone to turn a storm search into a booked inspection: the first screen, the claim wording, the proof, the speed.</summary>
  </entry>
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