Call button or contact form?
For urgent trades the call button wins, the text button is second and the form is for the planned job. Where each goes on a phone and how short the form is.
Short answer: the callDo pop-ups cost contractors calls?
On a phone a pop-up covers most of the first screen and lands on the call button; the homeowner backs out. What the audit measures and what to use instead.
Short answer: local searchDo town pages work for contractors?
Yes, one at a time, when each page has something true about that town: a real job, a real review, the drive time. Twenty copies with the name swapped do not.
Short answer: AI answersDoes blocking AI crawlers hurt a local business?
Yes, for a contractor: a robots.txt or hosting rule that blocks GPTBot, ClaudeBot or PerplexityBot stops those assistants reading your pages. How to undo it.
Short answer: AI answersGoogle's AI Overviews for contractors
When Google answers a local search with its own summary, the companies it names come from the map and web results you already compete for. What changes.
Short answer: speedHow fast should a contractor website load?
Under 2.5 seconds to the first real content on a phone, by Google's own line; over 4 seconds is poor. How to check yours in a minute and what the gap costs.
Short answer: local searchHow many Google reviews does a contractor need?
Enough to match the other names in the map pack for your trade and town, and recent. Why recency and replies beat the count, and how to ask.
Short answer: speedHow to test your website speed in 60 seconds
The one honest free test: Google's PageSpeed Insights on the Mobile tab. What to paste, which two numbers to read, and the mistakes that flatter the result.
Short answer: speedIs WordPress slow for contractor websites?
WordPress itself is not slow; the theme, the page builder and the plugin pile are. What makes a WordPress contractor site take six seconds on a phone.
Short answer: the callShould a contractor website show prices?
For service trades, yes: the visit fee, starting prices and ranges win the call and screen out the wrong callers. When a range is right and when to hold back.
Short answer: costHow many jobs pay for the website?
At typical ticket sizes one extra job a month covers a $700 to $1,300 site in most trades; in roofing and HVAC one a quarter does. The arithmetic per trade.
Short answer: costWhat does $700 a month include?
Every item in the Standard Engine fee, line by line: the rebuild, hosting with a second copy, SSL, backups, updates and fixes, the speed promise.
Short answer: AI answersWhat is llms.txt?
A plain-text file at yourdomain.com/llms.txt that tells AI assistants what the business is and which pages to read. Ten minutes to add; not a ranking signal.
Short answer: costWho owns the website code?
Whoever the contract says, and most are silent. The four things to own in writing (domain, code, content, accounts) and what our terms say.
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Ask the question about your own site.
The free audit answers it with measurements: speed on a phone, the first screen, the competitors, the AI crawler check. Written, back within one business day.